Last Updated: July 2026

The Pure and Sure respects your privacy and is committed to handling personal information responsibly, securely, and transparently.

This Privacy Policy explains how we collect, use, store, and protect information when you visit our website, submit an enquiry, request a trade account, or communicate with us.

1. Information We May Collect

We may collect information that you provide directly, including:

  • Full name
  • Business or company name
  • Email address
  • Telephone number
  • Business type
  • Business address
  • Enquiry details
  • Product or distribution requirements
  • Information submitted through website forms
  • Details provided during business communications

We may also collect limited technical information automatically, including:

  • Internet Protocol address
  • Browser type
  • Device type
  • Operating system
  • Pages visited
  • Website usage information
  • Referral source
  • Cookie and analytics information

2. How We Use Your Information

We may use personal information to:

  • Respond to enquiries and requests.
  • Communicate about products and distribution services.
  • Assess trade account or partnership enquiries.
  • Process and manage business relationships.
  • Provide quotations, order information, and customer support.
  • Improve our website, products, and services.
  • Maintain the security and performance of our website.
  • Keep appropriate business and administrative records.
  • Comply with legal, regulatory, accounting, and contractual obligations.
  • Send relevant business or marketing communications where permitted.

3. Legal Basis for Processing

Where applicable under UK data protection law, we process personal information based on one or more of the following:

  • Your consent.
  • The performance of a contract or steps taken before entering into a contract.
  • Our legitimate business interests.
  • Compliance with legal or regulatory obligations.

4. Sharing Your Information

We do not sell or rent personal information.

We may share information with trusted service providers where reasonably necessary to operate our business, including:

  • Website hosting providers
  • Information technology and security providers
  • Email and communication service providers
  • Customer relationship management providers
  • Delivery and logistics partners
  • Payment and accounting service providers
  • Professional advisers
  • Regulatory authorities where legally required

Service providers are expected to handle information securely and only for authorised purposes.

5. Data Retention

We retain personal information only for as long as reasonably necessary to fulfil the purpose for which it was collected and to meet applicable legal, accounting, contractual, or regulatory requirements.

Retention periods may vary depending on the type of information and the nature of the business relationship.

6. Data Security

We use reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration, disclosure, or destruction.

However, no online system or method of electronic transmission can be guaranteed to be completely secure.

7. Cookies

Our website may use cookies and similar technologies to:

  • Support essential website functionality.
  • Remember user preferences.
  • Understand website usage.
  • Measure website performance.
  • Improve the visitor experience.

You may manage or disable non-essential cookies through your browser settings or the cookie controls available on the website.

Disabling certain cookies may affect some website features.

8. Your Data Protection Rights

Depending on applicable UK data protection law, you may have the right to:

  • Request access to your personal information.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of personal information in certain circumstances.
  • Request restriction of processing.
  • Object to certain uses of your information.
  • Request the transfer of eligible information.
  • Withdraw consent where processing is based on consent.

Some rights may be subject to legal limitations or exemptions.

9. Marketing Communications

Where permitted, we may send information about products, services, trade opportunities, or business updates.

You may unsubscribe from marketing communications at any time by using the unsubscribe option provided or by contacting us.

We may still send essential administrative or business communications where necessary.

10. Third-Party Websites

Our website may contain links to websites operated by third parties.

We are not responsible for the privacy practices, security, or content of third-party websites. You should review their privacy policies before providing personal information.

11. Children’s Privacy

Our website and distribution services are intended for businesses and adults. We do not knowingly collect personal information from children.

12. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our business practices, website services, or legal requirements.

The latest version will be published on this page with an updated revision date.